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Sellers

Why Can Setting the Price Too High Delay Your Property Sale by Months?

OffDeal
05/22/2026
Many property owners assume it is better to list a property slightly above market value because the price can always be reduced later. The problem is that the market often works differently. Find out why setting the price too high can significantly extend the selling process.

Why Can Setting the Price Too High Delay Your Property Sale by Months?

When selling a house or apartment, many owners think the same way:

I will list it slightly higher. I can always lower the price later.

At first, it sounds reasonable.

After all, everyone wants to get the best possible price for their property.

The problem is that buyers quickly notice when a property starts moving too far away from market expectations.

And this is where something many owners do not expect begins to happen.

The highest level of interest usually appears at the beginning

New listings almost always attract the most attention.

Buyers set alerts, follow new properties, and regularly monitor the market.

The first few days are often the most important.

If the price is realistic, a property can quickly begin generating calls and viewings.

If the price is clearly too high, many people simply skip it.

Others may see it once and move on.

Buyers compare more than you think

Today it takes only a few minutes to compare similar properties.

Potential buyers often compare:

  • location,
  • size,
  • condition and finishes,
  • year of construction,
  • prices of similar properties.

Even a great apartment can suddenly look less attractive when similar properties nearby appear at more realistic prices.

The longer a listing stays online, the more questions appear

Imagine this situation.

A buyer notices a property they have seen online for several months.

The first thought is usually not:

Great, it is still available.

More often they think:

Why has it not sold yet?

Or:

Is something wrong with it?

Even a good property can begin losing appeal simply because it has been on the market for too long.

Lowering the price later does not always solve the problem

Many owners assume:

If there is not enough interest, I will just reduce the price.

The problem is that some buyers may have already purchased something else.

Others saw the listing earlier and simply stopped paying attention to it.

The strongest momentum often happens right at the beginning.

Time also has a cost

A property sitting on the market for several additional months often means extra costs:

  • property maintenance expenses,
  • mortgage payments,
  • utility bills,
  • stress and uncertainty.

Sometimes aiming for a higher price at the beginning can actually lead to a lower result in the end.

Summary

A higher asking price does not always mean a higher profit.

Very often it means:

  • less buyer interest,
  • fewer calls,
  • a longer selling process,
  • more price reductions later.

A good price is not necessarily the highest possible one.

A good price is one that finds the balance between the value of the property and real buyer demand.


Selling a property?

On OffDeal, you can find agents and real estate agencies that help create a sales strategy and determine a price aligned with the market.